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What is the Physical Web?

The Physical Web is the next big thing, it's a search engine for the physical world, the real world...

The Physical Web gives people location specific information via their mobile phones. For example: you might find a coupon, a video, a song, a document a digital business card or anything else a location wants to share. This content is delivered by beacons that transmit it within 50 yards. When you see this symbol, the physical web is near... Check it out!